Thesis: To love our
neighbor we must learn to see what is right in front of us.
Jesus said to him, “What do you want me to do for you?” And the blind man said to him, “Master, let me receive my sight.” And Jesus said to him, “Go your way; your faith has made you well.” And immediately he received his sight and followed him on the way. Mark 10:51-52
Open thou mine eyes, and I shall see. Incline my heart and I shall desire. Order my steps and I shall walk. Lancelot Andrews
How do organizations think? In her book, Willful Blindness, Margaret Heffernan
examines why businesses and the people who run them often ignore the obvious --
with consequences as dire as the global financial crisis and Fukushima Daiichi
nuclear disaster. Heffernan’s third book, Willful Blindness was shortlisted for
the Financial Times/GoldmanSachs Best Business Book award in 2011.
Margaret
Heffernan began her career in television production, building a track record at
the BBC before going on to run the film and television producer trade
association, IPPA. In the United States, Heffernan became a serial entrepreneur
and CEO in the wild early days of web business and was named one of the
Internet's Top 100 by Silicon Valley Reporter in 1999.
Gayla Benefield was just doing her job --
until she uncovered an awful secret about her hometown that meant its mortality
rate was 80 times higher than anywhere else in the U.S. But when she tried to
tell people about it, she learned an even more shocking truth: People didn’t
want to know. In a talk that’s part history lesson, part call-to-action,
Margaret Heffernan demonstrates the danger of "willful blindness" and
praises ordinary people like Benefield who are willing to speak up.
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